Wednesday, October 12
8:30 a.m. - 10:00 a.m.
Keynote: Ruth E. Foster Lectureship Sponsored by Premier Pet Products
10:00 a.m. - 11:30 a.m.
Whale Done
Using "Positive" to Build Relationships with Humans and Animals
1:00 p.m. - 4:00 p.m.
REX - Resources Education Xcellence
We will hear from seven outstanding speakers who will each present a fast paced 20 minute talk on canine issues. (This is APDT’s version of a TED Conference.) This session will be fun, educational, thought provoking and provide inspiration from unlikely places.
To Pee, or Not to Pee?
Teoti Anderson, APDT-KA
Most trainers know housetraining basics. So we'll cover some challenging cases, some medical problems that can seem like housetraining issues, and how to teach dogs to cooperate for samples.
Non-Aversive "Punishment"
Ian Dunbar, PhD, MRCVS
Punishment is often defined as a stimulus that decreases the frequency of the immediately preceding behavior such that it is less likely to occur in the future. However, suppression of undesirable behavior is hardly sufficient in education. Preventing or stopping undesirable dog behavior is just part of the equation. More importantly, we want to get the dog back on track as quickly as possible. If we have specific desirable behaviors in mind, perhaps we should let the dog know. Whatever happened to verbal feedback?
Better Than a Fence - The "Wait"
Trish King, CPDT- KA, CDBC
Wait is not just an exercise - it is a necessity. It's the gate that keeps the dog in, the reason the dog won't bolt from the car or rush after the cat. It's simple to teach the basics and beyond.
Perfectly Perched: Teaching Dogs to Turn on a Dime
Hannah Branigan, MS, CPDT-KA, KPA-CTP
Platform training builds confidence, improves body awareness and rear end control, and gives you a powerful foundation skill to teach the turns and pivots required for Rally performance, as well as Obedience, Freestyle and many fun tricks!
Through a Dog's Ear, Eye, Nose, Mouth & Skin
Joshua Leeds
Sensory integration, sensory enrichment, sensory awareness. A look at the research and trends that support balanced canine households.
Polite Walking
Gail Fisher
Teaching for both ends of the leash with positive results. Start-to-finish with a plain buckle collar; dog and owner walking in partnership. From the first lesson to ignoring distractions, this approach works!
Teach Any Dog to Retrieve
Sue Sternberg
Wanna teach ANY dog, ANY breed, ANY level of non-retrievability to retrieve ANY item? Sound too good to be true? All you need is a food-motivated dog.
Moderator: Laurie C. Williams, CPDT-KA
Thursday, October 13
Symposium: Living on the Edge - Impulse Control
8:00 a.m. - 9:00 a.m.
Driven to Distraction!
Pamela Reid, PhD, CAAB
Overdiagnosing kids with ADHD is a major concern these days. Should we be similarly uneasy about labelling all sorts of annoying behaviour in dogs as "impulse control" problems? What exactly do we mean when we say a dog has no impulse control? My objective for this introductory presentation is to lay out the defining features of impulsivity, along with related terms such as stimulus reactivity, behavioural inhibition and affect regulation. Only by clarifying our terms can we apply the labels appropriately and arrive at best solutions.
9:00 a.m. - 10:00 a.m.
Impulsivity - A Veterinary Behaviorist's Perspective
Petra Mertens, DR, MED, VET, MSW, FTAV, DECVBM-CA, CAAB, DACVB, LGSW
What is impulsivity? Is it a problem making choices, arousal, reactivity, frustration, excitement, or aggression? The term 'impulsivity' may be on its way to a new 'D' word as it's apparently the root of most problems that we encounter. In this hour, we will review the underlying mechanisms of the issues, their similarities and differences. We will develop tools to triage which dog needs to be managed and trained and which dog may need to undergo treatment concurrently to ensure that he can be successfully and safely handled by a client.
10:00 a.m. - 10:45 a.m.
Hyperactivity & Noise
Ian Dunbar, PhD, MRCVS
Dogs bark. What else is new? Barking is quintessentially doggy. It is quite normal for puppies and adolescent dogs to be noisy and active. However, people often consider excess barking and hyperactivity to be problematic. Putting potentially problem behaviors on cue facilitates teaching mutually exclusive, desirable behaviors, e.g., Jazz Up - Settle Down and Woof - Shush
11:15 a.m. - 12:15 p.m.
The Use of Microwave Ovens, Egg Timers & Opposable Thumbs in Dog
Training: Using Household Activities to Improve Self Control & Increase Responsiveness
Suzanne Clothier
This session offers practical, easy & effective techniques for the entire family to work with their dog. Training opportunities are everywhere, but without meaning to, many frustrated handlers of reactive or impulsive dogs throw away valuable opportunities to help their dogs practice desirable behaviors. They are often unaware that good training and good behavior begins at home, and that long before they leave the house, they can teach their dog a lot about managing his own arousal and controlling impulses.
1:45 p.m. - 3:30 p.m.
Fight Club!
It's Not About Winning or Losing - It's about Getting Along!
Trish King, CPDT- KA, CDBC & Pia Silvani, CPDT-KA
"My dog goes over the top… 'when he greets me at the door' 'when she meets another dog' 'when she goes to the dog park' 'when he sees another dog from the house or car' ".
Professional dog people hear this sort of thing all the time - we know, of course, that though some of this is nature, an awful lot is nurture, which means that something can be done about it! Just like kids, dogs need to learn when to be excited, and when to chill.
Some dogs are hard-wired to spiral into emotional overload even in low-key situations while some need to be taught to keep their emotional thermostat in check. People are expected to keep their emotions in check to avoid high levels of arousal which may lead to aggression. Dogs need to learn to make good choices, control their impulses and deal with frustration as well.
Pia and Trish both believe in the saying "Give me impulse and you will get what you want." If you do not address motivational problems first, you will have a difficult time controlling the dog's arousal and lack of impulsivity.
This session will be concentrating on curbing and controlling dog-dog interactions in the home as well as with non-family dogs. No PowerPoints here -- Trish and Pia will show video cases, perform live demos and work with clients in hopes of giving you ideas to take home.
4:00 p.m.
Panel Discusson
Suzanne Clothier
Dr. Ian Dunbar
Trish King
Dr. Petra Mertens
Dr. Pamela Reid
Pia Silvani
Friday, October 14
8:30 a.m. - 12:00 p.m.
Hands-On Workshop
Click a Chick #1
So you think you are a great dog trainer? You have faith in your abilities to work with any dog presented to you. But…what if the animal presented to you was a bit different? Say, with a beak, feathers and the ability to fly away from you? It's time to think outside the dog.
How's your timing? Eye hand coordination? Basic capturing and shaping skills? No matter what kind of training you do, your thumb to button mechanical skill can always use some practice. Trainers do not have bad (or good!) chicken training habits because they've never trained a chicken before, thus avoiding the baggage often taken to dog training workshops. So come on, trade fur for feathers during a Click a Chick workshops.
Here is your opportunity to experience poultry in motion with Terry Ryan and learn the basics: timing, criteria and the rate of reinforcement.
9:00 a.m. - 12:00 p.m. (Concurrent Sessions)
3 Questions - A Scale & Skills: Understanding, Assessing & Minimizing Fear in the Companion Dog (INT)
Learning Objectives:
- Trainers will learn the use of constructive anthropomorphism to ask the three Elemental Questions.
- Deepen their ability to articulate observed behaviors and relate them to assessment scale(s).
- Identify actual skills the dog needs, and to promote quality of life for all fearful dogs in their practice.
Description of Presentation:
A deeper understanding of fear and its effects on learning and behavior are key to assisting the many fearful dogs in any training practice. This presentation offers trainers of fearful dogs 3 simple Elemental Questions, an assessment scale and a “coping skills” strategy development.
The Elemental Questions are: “Hello?” “Who are you?” and “How is this for you?” Though simple, these are not simplistic questions. Using these three questions as a framework, the serious student of training is taken to a deeper level of understanding through the development of sophisticated observation skills. Learning how to ask these questions and listen for the answers avoids the use of jargon, labels and inaccurate assessments.
My assessment scales helps trainers and owners use observable behaviors to place the dog on the right place on the fear continuum. The degree of fear is reflected in the disruption to normal function, an important aspect of assessment that is missing in many evaluations. While commonly used techniques such as DS/CC may seem humane and positive, they may be both ineffective and inhumane depending on the level of fear present. My scales provide a clear guide to understanding what is fair, humane and potentially effective for any individual.
One key to minimizing fear and stress is the development of coping strategies. Stress and fear arise from an inability to cope with a presented situation or stimulus. Quality of life issues arise when we consider the fearful dog’s perspective, needs and ability to cope. Identifying which skills are needed in order for the dog to cope with a given situation helps trainers and owners develop appropriate strategies for minimizing fear to the greatest possible degree. Some dogs will be able to learn new skills, some will not. Management is then key to quality of life. Understanding the degree of dysfunction helps avoid well intended but inhumane training plans.
2, 4, 6, 8 How Do We Approximate? (TD)
Learning Objectives:
New Reinforcement-only trainers often face a disconnect between wanting to use positive reinforcement and knowing how to do so efficiently. This session provides trainers specific ingredients from the science and art of training to systematically build new behaviors through planning approximations, reinforcement selection and placement, bridging, and more, while also tapping into personal creativity and knowledge of their animals.
Description of Presentation:
Few have as much enthusiasm for positive reinforcement training than converts from traditional training, entry-level professionals or enlightened pet owners. Beyond the basic mantra of “reinforce what you want, ignore what you don’t,” how does one build dependable behaviors systematically?
Constructing successful sessions that achieve specific behavior goals will be emphasized using both the science and art of animal training. The science side begins with the 3R’s model (Request, Response, Reinforce) of how animals learn, combined with: approximation pyramids, objective measures of behavior progress or decline, effective use of variable rewards and their placement to shape future approximations, maintaining appropriate “bridging” stimuli (e.g., word, clicker), transitioning from teaching new behaviors to maintaining familiar ones, and more. The artistic side of approximating incorporates trainer creativity, combined with his or her intimate knowledge of the animals’ learning histories and reinforcement preferences-underscoring that while we “all train the same way” due to the universal way animals learn, the routes to achieve goals can be as diverse as ingenuity allows.
APDT C.L.A.S.S. Program - Building Your Business with C.L.A.S.S. (TD/INT)
Learning Objectives:
- To give participants an overview of the Canine Life and Social Skills Program and how they can include it as part of their business offerings.
- To teach participants which dog skills are required at all three levels of the program (BA, MA and PhD) and the rules of the evaluation process.
- To enable participants to learn how to evaluate dogs and owners utilizing the C.L.A.S.S. evaluation system.
Description of Presentation:
This seminar will teach participants how to use the C.L.A.S.S. program to evaluate dogs and owners in real life skills. They will also learn about the evaluation process and what dog skills are required for the three levels (BA, MA and PhD). Videos and slides will be used to show the behaviors taught and tested. Participants will leave with a full understanding of the purpose and value of the program and will be well equipped to become member evaluators in their own communities.
They will also learn tips on how to use C.L.A.S.S. to build their local businesses, attract clients and raise revenue.
Shelter Strand
Open Paw's Minimal Mental Health Requirements and Four-Level Training Program for Shelter
Learning Objectives:
- To identify the needs of kenneled animals, and how most shelters fail to meet these needs and why.
- How to spend less time on mindless tasks and more quality time training the animals and preparing them for permanent homes.
- How to effectively and efficiently train volunteers to be as useful as staff, to better meet the needs of resident animals and facilitate excellent adoptions.
- How the shelter animals can become the community educators and ambassadors for compassionate training and care.
Description of Presentation:
As ambassadors for the humane treatment of animals across the nation, it is essential for shelters to place equal value on mental as well as physical needs of the animals in their custody. Attention to a kenneled animal’s mental well-being should not be an afterthought or a bonus, but on par with physical health concerns and part of the standard protocol for care.
Open Paw has created guidelines for “Minimum Mental Health Requirements For Shelter Animals” to serve as a template for shelters interested in setting an example for the community by providing holistic care for their residents.
Open Paw’s vision for shelters is to raise the bar for basic domestic animal care, as well as to serve as a model for the public. Adopting Open Paw’s Minimum Mental Health Requirements (MMHRs) and practicing efficient animal-friendly and user-friendly techniques for basic care and training of the shelter animals has a tremendous impact on the community.
Everyone who enters the shelter observes firsthand that animal care and training can be simple, humane and enjoyable.
Turn your shelter into an educational center for both humans and animals alike!
Live-Demo Workshop (9:00 a.m. - 12:00 p.m.)
K9 Nose Work® for the Shelter Environment #1
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| Photo credit: ©NACSW™ |
During the workshop participants will learn the steps necessary for getting dogs and staff started with K9 Nose Work®. The presenters will work with a variety of shelter or fostered rescue dogs to demonstrate the skills necessary for successful and safe implementation of K9 Nose Work®.
Attendees will have the opportunity to observe multiple dogs and learn from the founders of the sport how to safely layout parameters for implementation. Observation is an essential element of the K9 Nose Work® program.
K9 Nose Work® is an easily implemented enrichment activity. Attendees will learn the basics of K9 Nose Work so they can go back to their shelters, rescue organizations and training groups to implement the skills learned.
Live-Demo Workshop (9:00 a.m. - 12:00 p.m.)
Feisty Fidos® #1
Owning an aggressive dog is very disturbing to owners. It can also be a difficult problem to resolve. People are embarrassed and do not know what to do when their dog is lunging at another dog. Consequently, many of these dogs are isolated from other dogs for the rest of their lives, surrendered to shelters, or euthanized.
Over the past decade, Pia has seen an increase in the number of dog-to-dog aggression cases. Why is there an increase? Can these dogs ever be re-introduced into the canine community? Is this what the owner really wants, or do they just want to be able to take their dog into public with some confidence that fights will not occur?
Obviously, these dogs cannot go into our main stream classes since they can be a disruption to other dogs and people. The client may be embarrassed by the way the dog is behaving and drop out, or the learning process may be inhibited as a result of the arousal and stress level of the dog. It is our job, as trainers, to help these clients find a way to help their loving pet in order to avoid relinquishments to shelters. These dogs are typically emotionally and physically stretched beyond what the average dog owner will ever understand. They need our help! If we do not give them guidance and proper outlets, the chances of these dogs living their lives in solitude increase.
If you conduct a reactive dog class or are thinking about introducing one into your programs, you will want to attend this workshop. Pia has been conducting Feisty Fidos® classes for over 12 years, with great success. This workshop will give you an opportunity to watch and learn as Pia demonstrates some of the exercises taught in her classes with dogs that are "feisty". There will be plenty of time to ask questions and gather new ideas.
Field Study (12:30 p.m. - 6:00 p.m.)
San Diego Zoo Safari Park
The San Diego Zoo Safari Park houses a large array of wild and endangered animals from around the world, where they live in a free-range natural environment. The park is also noted for its California condor breeding program, the most successful such program in the United States.
Visitors view various habitats representing the Asian Plains, East Africa, North Africa, Asian Waterhole, Southern Africa, and the Mountain Habitat. The park has the world's most successful breeding program for Southern white rhinos and is the only new world zoo to have Northern white rhinos and Indian rhinos also on display.
APDT members will meet with the Safari park trainers who will share their clicker training skill on some "larger than dog" animals and watch an off-leash cheetah run. You will have free time to visit some of the exhibits on your own.
1:30 p.m. - 3:00 p.m. (Concurrent Sessions)
The Stages of an Excel-erated Training Program (TD)
Learning Objectives
- The learner will develop an understanding of how dogs learn and how variations in training procedures impacts learning.
- Given a hypothetical training objective, the learner will be able to specify the most successful approach for teaching the dog.
- The learner will acquire skills for enhancing their training programs.
Description of Presentation
A good trainer understands that learning progresses in a systematic fashion. Reward-based training proceeds through a series of stages. Overlooking any of these stages can lead to inefficient or ineffective training. The first objective is to get the behaviour to happen so it can be reinforced. This is accomplished by catching, prompting or shaping. The behaviour then needs to be reinforced. Reinforcement must be delivered as soon as the behaviour occurs. Inserting a precisely timed conditioned reinforcer facilitates learning. Once acquired, a new behaviour needs to be reliable. Easing the dog into an intermittent schedule of reinforcement teaches the dog to continue responding, even in the face of non-reward. Dogs that are accustomed to intermittent schedules develop a "work ethic." The next step is to add a cue so that you gain control over the behaviour. The dog needs to learn that when the cue is presented, performing the behaviour will be rewarded AND that performing the behaviour will NOT be rewarded if the cue is not presented. Lastly, the good trainer implements a plan for generalization and proofing so the dog can integrate the new cue/behaviour into his existing repertoire. Maintenance training is incorporated so the dog remains proficient.
A top-notch reward-based training program proceeds through stages: (1) get the behaviour to happen, (2) reward the behaviour, (3) achieve reliability, (4) add the cue, (5) generalize and proof the behaviour, and (6) maintain the training. We'll delve into each of these stages to ensure maximally effective and efficient learning for your dog.
BAT 101 for Reactivity: Coping & Thriving in the Real World (INT)
Learning Objectives:
- Understand the applications of functional rewards.
- Explore the perspective of aggressive behaviors as learned behaviors.
- Learn the basic steps of the BAT protocol for fear, aggression, and reactivity.
Description of Presentation:
Behavior Adjustment Training uses real-life rewards to help dogs gain confidence and social skills. This introductory seminar begins with a description of functional rewards and the ways they are currently being used. We will continue with a discussion of the BAT philosophy and the specific details of the BAT protocol for fear, aggression, and reactivity. You will learn about the impressive progress dogs make using BAT via the use of video case studies and visual descriptions.
Rethinking Dog Training Classes (TD/INT)
Learning Objectives:
Attendees will:
- Learn innovative approaches to class offerings to increase student attendance and make classes more for effective for dog guardians.
- Learn marketing strategies to effectively sell their class programs.
Description of Presentation:
Having trouble filling your classes? Has scheduling become a nightmare? Disappointed in the number of students who come back for more? It’s time to look at alternative formats for public dog training classes. We will cover short-duration classes, topic-based offerings, membership programs, classes designed for specific audiences and needs, and more. Get a marketing edge by offering something different.
Shelter Strand
The Use of Stuffed Dogs in Evaluations, Consultations and Training
Learning Objectives:
- Learn how to use stuffed or fake animals in place of real ones,if real control dogs are unavailable or you are unwilling to place them at risk.
- Understand the value and limitations of utilizing substitute animals for the purpose of eliciting behavior.
- Continuing education with regard to dog body language.
Description of Presentation:
More and more trainers and consultants are exploring the use of stuffed dogs (and cats) in their practices. There are some very good reasons to use the artificial animals, not the least of which is keeping our own dogs safe. In this session, we will discuss methods of using stuffed animals and illustrate through video how they can be most effectively utilized.
- Stuffed dogs are excellent tools for illustrating dog body language. Many dogs do not realize the animals are not real, and will show anxiety, avoidance and aggression.
- Using stuffed dogs in evaluations (both shelter and private) can bring out potential issues, especially dog to dog problems.
- Stuffed dogs in consultations are especially useful to show clients what their dog’s problems might be, and can also help in behavior modification
Hands-On Workshop (1:30 p.m. - 4:30 p.m.)
Become Rally Savvy - An APDT Rally Ring Readiness Workshop #1
If you are new to Rally or would like to polish up your Rally skills this is a class for you. Working participants will work in small groups with a handler and an experienced rally dog, you will leave this workshop with new and improved Rally Chops! Participants will have opportunities to observe and practice rally exercises in small groups, walk rally courses, plan strategies, and to “be the judge’s eyes”. You will gain first hand experience of what the rally judge is looking for and how to get the best performance possible.
Hands-On Workshop (1:30 p.m. - 5:00 p.m.)
Click a Chick #2
So you think you are a great dog trainer? You have faith in your abilities to work with any dog presented to you. But…what if the animal presented to you was a bit different? Say, with a beak, feathers and the ability to fly away from you? It's time to think outside the dog.
How's your timing? Eye hand coordination? Basic capturing and shaping skills? No matter what kind of training you do, your thumb to button mechanical skill can always use some practice. Trainers do not have bad (or good!) chicken training habits because they've never trained a chicken before, thus avoiding the baggage often taken to dog training workshops. So come on, trade fur for feathers during a Click a Chick workshops.
Here is your opportunity to experience poultry in motion with Terry Ryan and learn the basics: timing, criteria and the rate of reinforcement.
3:30 p.m. - 5:00 p.m. (Concurrent Sessions)
Do You See What I See? (TD)
Learning Objectives:
- Seeing well (or perceiving the external environment through an alternate sensory modality) is an essential training skill, often neglected by people trying to improve their training chops.
- Seeing is about much more than perception, it is about cognition.
- Our visual-cognitive abilities can be fooled by sensory limitations and by how we allocate our awareness.
Description of Presentation:
Being able to really see the behaviors that animals perform will significantly improve your training ability, especially for techniques such as free-shaping and capturing. Learning to see accurately what is happening in front of us requires practice. Everyone can improve his/her perceptual abilities. To improve our observational skills, this presentation will employ lecture, videos, and games. It will also examine obstacles to seeing well, including limitations of perception, attention, and cognition. Kathy will include some information from the book The Invisible Gorilla (2010) by Christopher Chabris & Daniel Simons, as well as the DVD by Daniel Simons, Surprising Studies of Visual Awareness (2008).
An In-Depth Look at Off-Leash Interactions between Unfamiliar Dogs (INT)
Learning Objectives:
Participants will be able to make professional judgments on what makes a successful dog park for their clients and their community.
- Is it the temperament or behavior of the dogs?
- Is it the physical factors (congestion, terrain, time of day, etc)?
- Is it the behaviors of the owners?
Description of Presentation:
With so much emphasis on off-leash dog-dog interactions currently in the dog world, from dog training classes, puppy classes, ‘socialization’, day care for busy owners, dog parks for urban dog owners, the need to better understand dog-dog behaviors is great.
This session will look at common dog-dog behaviors, through extensive video archives of behaviors in normal speed and slow motion. We will tour Dog Parks in the United States to observe:
- Chase Behaviors
- Healthy Vs Risky
- Mouth Wrestling Behaviors
- Healthy Vs Risky
- Targeting Behavior
- What is looks like
- How to stop it
- Ratio of Social Conflict Compared to Play
- Thoughts for Educating Owners
Is My World a Safe Place? - Understanding Reactive Puppies (TD)
Learning Objectives:
- Help trainers recognize puppies that are stressed and show fearful behavior when they are being handled.
- Demonstrate training protocols that can help the pup become comfortable with human hands and handling.
Description of Presentation:
Many puppies that are labeled hyperactive or dominant, those puppies that are grabby, bitey, extra wiggly or reactive, are really just frightened. Often owners don’t have a clue they are adding to the problem through their interactions with the pup. Advice and handling techniques from well-meaning veterinarians and popular TV trainers often suppress or add to the pup’s reactivity rather than changing the pup’s world view.
We trainers need to be able to help clients understand their pup's fears and learn systematic ways to lower the pup's reactivity. We will discuss:
- Some possible causes for reactivity in pups.
- Misunderstanding reactivity - popular diagnosis and treatment that is counterproductive to creating
a calmer more secure dog.
- How owners often increase their pup's reactivity through their handling or play methods. ?Assessment of handling sensitivities.
- Training tools and games to help puppies feel safer and calmer.
The presentation format will include a lively PowerPoint presentation including videos of training sessions. Participants will also receive sample assessment and training materials they can use with their clients.
Shelter Track
Defensive Handling Skills (INT)
Kyle Held
More information will be posted soon.
Saturday, October 15
8:00 a.m. - 8:45 a.m.
General Membership Meeting
Breakfast with the APDT Leadership
9:00 a.m. - 12:00 p.m. (Concurrent Sessions)
BAT Demonstration: Behavior Adjustment Training in Practice (INT)
Learning Objectives:
- Understand the applications of functional rewards.
- Explore the perspective of aggressive behaviors as learned behaviors.
- Develop expertise to be able to do BAT with clients.
Description of Presentation:
Seeing a live demo of BAT is the best way to get a solid feel for exactly how it will fit into your training toolbox. The demo starts off with a description of how to use BAT for fear and aggression and alternates live demonstrations with verbal and visual explanations of the protocol. You will also see video case studies to see some applications of BAT that can not be demonstrated in this venue.
Through a Dog's Ear: Sound Therapy/Improved Canine Behavior (SCI)
Learning Objectives:
- Explore leading sound therapies.
- Learn to combine therapeutic music with canine training methodologies.
- Create an auditory toolkit for canine professionals.
Description of Presentation:
Through a Dog’s Ear: Sound Therapy for Improved Canine Behavior is an exploration into leading sound therapies and how they have been clinically demonstrated to effect canines. Combining therapeutic music and sound concepts with canine training methodologies provides a new and exciting auditory toolkit for canine professionals. This session combines theory with practical applications and is designed to create a new sound awareness in professional animal trainers.
Through a Dog’s Ear focuses on bio- and psycho-acoustic theories related to the effect of the human soundscape upon our canine companions. We will explore resonance (tone), entrainment (tempo), and pattern identification (active listening/passive hearing). We will also inquire into the canine behavioral results of sensory confusion, fatigued orienting responses, intermittent sensory input and lack of patterns, sympathetic overdrive, and incomplete action/reaction responses–all caused by unhealthy sound environments.
There will be ample demonstration and explanations of the Through a Dog’s Ear music series – designed for the relief of separation anxiety, sound phobia, car anxiety, excitement with visitors, boarding, stressful times for people, new family member, pre- and post-surgery, and hospice. Current results of music and sound usages, including animal shelters in multiple countries, will also be presented.
Low Stress Handling and Restraint of Difficult Dogs (INT)
Learning Objectives:
- Understand the environmental factors that make dogs feel fearful or uncomfortable.
- Know how to set up the environment so it is comfortable for the pet.
- Recognize the handling skills needed to keep a dog well-supported and feeling secure.
Description of Presentation:
Think you can not teach an old dog new tricks? Think again! Owners influence an animal’s behavior every time they interact with their pets, so you might as well make it a positive experience for all. In this presentation, Dr. Yin shows how to modify each interaction—from the initial greeting to restraint for blood draws—to have maximum positive impact on the pet. You will learn how to do it quickly and safely, too. Examples include toweling techniques, using head harnesses and lead muzzles, and using food motivators without further arousing the dog. This session focuses on how to quickly and easily modify handling and restraint techniques based on the behavioral response of the dog and includes narrated video clips to show you how. You can teach those old dogs new tricks, and at the same time create a pet that loves his visits to your place of business!
Inter-Active Workshop (9:00 a.m. - 12:00 p.m.)
Developing a Business Marketing Makeover
Join Veronica Boutelle and Gina Phairas of dog*tec as they guide you step-by-step through a marketing makeover for your business. Analyze your current marketing message and materials, or make plans for their creation if you're just getting started. Choose marketing projects that are right for you, and leave with a marketing and action plan to set you up for success.
Live-Demo Workshop (9:00 a.m. - 12:00 p.m.)
K9 Nose Work® for the Shelter Environment #2
|
| Photo credit: ©NACSW™ |
During the workshop participants will learn the steps necessary for getting dogs and staff started with K9 Nose Work®. The presenters will work with a variety of shelter or fostered rescue dogs to demonstrate the skills necessary for successful and safe implementation of K9 Nose Work®.
Attendees will have the opportunity to observe multiple dogs and learn from the founders of the sport how to safely layout parameters for implementation. Observation is an essential element of the K9 Nose Work® program.
K9 Nose Work® is an easily implemented enrichment activity. Attendees will learn the basics of K9 Nose Work so they can go back to their shelters, rescue organizations and training groups to implement the skills learned.
Hands-On Workshop (9:00 a.m. - 12:00 p.m.)
Become Rally Savvy - An APDT Rally Ring Readiness Workshop #2
If you are new to Rally or would like to polish up your Rally skills this is a class for you. Working participants will work in small groups with a handler and an experienced rally dog, you will leave this workshop with new and improved Rally Chops! Participants will have opportunities to observe and practice rally exercises in small groups, walk rally courses, plan strategies, and to “be the judge’s eyes”. You will gain first hand experience of what the rally judge is looking for and how to get the best performance possible.
Hands-On Workshop (9:00 a.m. - 12:30 p.m.)
Click a Chick #3
So you think you are a great dog trainer? You have faith in your abilities to work with any dog presented to you. But…what if the animal presented to you was a bit different? Say, with a beak, feathers and the ability to fly away from you? It's time to think outside the dog.
How's your timing? Eye hand coordination? Basic capturing and shaping skills? No matter what kind of training you do, your thumb to button mechanical skill can always use some practice. Trainers do not have bad (or good!) chicken training habits because they've never trained a chicken before, thus avoiding the baggage often taken to dog training workshops. So come on, trade fur for feathers during a Click a Chick workshops.
Here is your opportunity to experience poultry in motion with Terry Ryan and learn the basics: timing, criteria and the rate of reinforcement.
Field Study (12:45 p.m. - 6:00 p.m.)
SeaWorld San Diego
Enjoy an afternoon at San Diego SeaWorld. You will have a special arranged meeting with SeaWorld Trainers at the Shamu Pool where trainers will share their close relationships with these magnificent mammals the orcas. Chuck Tompkins, who will be our speaker on Wednesday, is SeaWorld's corporate curator of zoological operations, is making all arrangements for this presentation.
You will have an opportunity to visit some of the many exhibits: Shark Encounter, California Tide Pool, Rocky Point Preserve, Wild Arctic, Penguin Encounter, Forbidden Reef, Turtle Reef, and Pacific Point are just a few.
1:30 p.m. - 3:00 p.m. (Concurrent Sessions)
What a Pithy (INT)
Learning Objectives:
- Learn to use language in creative ways to convey jargon and complex training concepts to students.
- Become familiar with several forms of narrative devices instructors can use to simplify and clarify their information.
Description of Presentation:
Part of the job of a pet dog instructor is to communicate basic learning principles — about reinforcement, timing, criteria, cues, generalization, and more — to novice students. But we are limited in the amount of verbal explanations we can provide. Extended lectures lead to bored, restless, noisy dogs. (Leaving dogs home for the first class session to allow for uninterrupted lecture time has its own drawbacks.) If we allow ourselves to be creative, we can come up with teaching devices that are brief, memorable and effective. Metaphors, analogies, parables and anecdotes are examples of methods used to convey broad or advanced concepts in simple ways. Cartoons can also express ideas succinctly. Just think how much impact a political cartoon can have. This presentation will be an exercise in lateral, generative thinking. It will attempt to spark your own ingenuity and give you fresh ideas for classes that may have become stale after months or years of repetition. Come prepared to learn some innovative instructional tools and to develop a few novel ones.
A Breath of Fresh Air: Incorporating Training Apprentices (INT)
Learning Objectives:
- Gain credibility within your community and your field.
- Learn how to select appropriate candidates and then motivate them to succeed.
- Better yourself as a trainer as you educate and prepare your fledgling.
Description of Presentation:
Are you too pooper to party? Take on a beginner trainer as an apprentice! Sure, it comes with liability and competition concerns, but addressing this is easy and the upside to such an arrangement can be tremendous for you, the seasoned trainer, the beginner trainer AND your clientele. Clear communication is key for us dog enthusiasts; we often find that communicating with our own species is much harder than with the canine species. Learn how to identify the kind of person you work with best, and who would be an asset to your existing client population. Gain insights into how you can build a tailored apprentice program that will meet the needs of an apprentice. An effective educator continues learning so when teaching others, it is inevitable that one modifies their techniques a bit, honing their trade. An apprentice, when nurtured properly, can be a breath of fresh air for trainers who have been around the block a few times. Learn the secrets of adding an apprentice to your program and reap the rewards.
Analysis of Police and Military Dog Systems (SCI)
Learning Objectives:
- Describe processes used when designing training programs for dogs and for dog trainers, handlers, and field operations personnel.
- Describe the use of behavioral models (chickens) to evaluate, select, and teach personnel needed to operate canine field systems.
- Learn the relevance to the teaching and evaluation of dog by any pet professionals.
Description of Presentation:
This is a PowerPoint presentation demenstrating in simple terms the basics of applied behavior analysis, or operant conditioning, as these fundamentals apply to dog training for military or police work. Examples of stimulus control (cueing) over long distances and extended durations under simulated operational conditions are presented in slides and video. The training program for both humans and dogs emphasizes quick and accurate decision making. In an operational environment, contingency planning is essential, and dogs and handlers must be prepared to alter plans without warning. Both dogs and handlers must learn to problem-solve on the spot with little outside support. Many of these lessons can best be taught using behavioral models. Over many decades, chickens have proven the best behavioral models under most conditions. Chickens respond quickly to environmental changes, and the students must be prepared to change their own behavior to adapt to the environment and to the behavior of the chickens. The student's abilities to rapidly and appropriately change behavior can be easily and objectively measured under simulated and safe conditions.
Secrets of the Stomach: Exploring the Relationship between Nutrition and Behavior (SCI)
Learning Objectives:
- Review basic digestive biology and nutritional principles of dogs.
- Discuss what is known of the relationship between food and behavior, including protein levels, obesity, and nutritional deficiencies.
- Explore important considerations about using food for training.
Presentation Description:
There is no doubt that nutrition can influence behavior. Much discussion is out there about what protein levels are the best for dogs and whether carbohydrates contribute to behavior problems. What is known scientifically about the link between behavior and nutrition in dogs? This presentation will review the basics of nutrition, the scientific literature that is available, and the importance of nutrition to dog trainers.
Live-Demo Workshop (1:30 p.m. - 4:30 p.m.)
Feisty Fidos® #2
Owning an aggressive dog is very disturbing to owners. It can also be a difficult problem to resolve. People are embarrassed and do not know what to do when their dog is lunging at another dog. Consequently, many of these dogs are isolated from other dogs for the rest of their lives, surrendered to shelters, or euthanized.
Over the past decade, Pia has seen an increase in the number of dog-to-dog aggression cases. Why is there an increase? Can these dogs ever be re-introduced into the canine community? Is this what the owner really wants, or do they just want to be able to take their dog into public with some confidence that fights will not occur?
Obviously, these dogs cannot go into our main stream classes since they can be a disruption to other dogs and people. The client may be embarrassed by the way the dog is behaving and drop out, or the learning process may be inhibited as a result of the arousal and stress level of the dog. It is our job, as trainers, to help these clients find a way to help their loving pet in order to avoid relinquishments to shelters. These dogs are typically emotionally and physically stretched beyond what the average dog owner will ever understand. They need our help! If we do not give them guidance and proper outlets, the chances of these dogs living their lives in solitude increase.
If you conduct a reactive dog class or are thinking about introducing one into your programs, you will want to attend this workshop. Pia has been conducting Feisty Fidos® classes for over 12 years, with great success. This workshop will give you an opportunity to watch and learn as Pia demonstrates some of the exercises taught in her classes with dogs that are "feisty". There will be plenty of time to ask questions and gather new ideas.
Hands-On Workshop (1:30 p.m. - 5:00 p.m.)
Click a Chick #4
So you think you are a great dog trainer? You have faith in your abilities to work with any dog presented to you. But…what if the animal presented to you was a bit different? Say, with a beak, feathers and the ability to fly away from you? It's time to think outside the dog.
How's your timing? Eye hand coordination? Basic capturing and shaping skills? No matter what kind of training you do, your thumb to button mechanical skill can always use some practice. Trainers do not have bad (or good!) chicken training habits because they've never trained a chicken before, thus avoiding the baggage often taken to dog training workshops. So come on, trade fur for feathers during a Click a Chick workshops.
Here is your opportunity to experience poultry in motion with Terry Ryan and learn the basics: timing, criteria and the rate of reinforcement.
APDT Rally Sanctioned Judge's Seminar (1:30 p.m. - 5:00 p.m.)
This seminar is open to everyone! APDT Rally scoring guidelines, course design, general rules and guidelines will be covered in-depth. "How would you score this?" will use video clips for what will surely be a lively discussion on how to score errors as they occur! There will be ample time for Q&A. This seminar fulfills the continuing education requirement for trial officials.
3:30 p.m. - 5:00 p.m. (Concurrent Sessions)
Separation Distress: Both Sides Now (INT)
Learning Objectives:
- Learn how to approach separation issues in a way that not only helps to modify canine behavior, but is also supportive of owners as they work through the sometimes lengthy, arduous rehabilitation process.
- Learn fresh, new approaches to working with separation issues.
Description of Presentation:
Separation distress can be an extremely challenging behavior to deal with, for trainers and owners alike. Most trainers are aware of basic protocols and approaches, but may lack an understanding of the depth and scope of the reality of living with a dog with a separation issue. Nicole is not only a professional trainer and behavior specialist, but also the owner of a shelter dog who came with a deeply entrenched case of separation anxiety. Living with a dog with separation issues has given her an insider’s perspective as to what owners deal with on a daily basis and what kind of support they need from trainers. You will learn how to help your clients to differentiate separation anxiety from isolation distress, hear about creative management options and behavior modification protocols, and learn about adjunctive therapies that can be useful.
Lizard to Einstein! Crazy Puppy to Willing Student! (TD)
Learning Objectives:
- Demonstrate and discuss easy games trainers can teach their clients to use with their puppies.
- Learn to set the stage for producing a calm responsive dog working in cooperation with his owners.
Description of Presentation:
This session will introduce some easily learned dog training skills which can change a dog’s life forever. We will view a lively PowerPoint presentation including videos of training sessions and live demos using conference participants as crazy puppies. They are based on the premise that a dog can learn behaviors which promote calmness and focus and make all other training much easier:
- Basic focus games
- Don't eat the hand that feeds you
- Eye contact
- Walk away
- Magic box - a very effective way to teach "go to your mat"
- Bad dog retrieve - a way to turn puppy thievery into a perfect retrieve
- Management to prevent games you never want a pup to learn
Lessons Learned: Testing a Behavior Assessment Used to Select Dogs for Adoptability in a Shelter Setting (SCI)
Learning Objectives:
- Review strengths and limitations of behavior assessments.
- Understand the concepts and assessment of test reliability and validity.
- Learn how to use (and not to use) the behavior assessment researched in our study.
Description of Presentation:
San Diego Humane Society & SPCA has developed and used for years a behavior assessment that is based on Sue Sternberg’s work and evolved though the modifications introduced by Renee Harris and Marlena Young. The test consists of 13 discrete steps or subtests and takes approximately 15 minutes per dog. To assess the validity and reliability of this instrument, our team designed a prospective study in which dogs who entered a shelter were assessed within 48 hours after entering the facility. The test outcomes did not impact the shelter’s decision for placement. We contacted all owners of the dogs placed in set time intervals for follow up, determining dog retention and asking for information regarding the occurrence of behavioral problems in the new home.
We will review the information available on a variety of commonly used behavior assessments. We will discuss in detail the test used in our facility and explain the concepts of intra- and inter-handler and -rater reliability, the predictability of behavioral problems and the implications for the use of this test.
Proof Positive (TD)
Learning Objectives:
- Describe the principles of proofing behaviors with positive reinforcement.
- Develop a training plan to “proof” behaviors against common (and less common) distractions.
- Use games and exercises for distraction proofing alone and in class.
Description of Presentation:
This presentation will use a combination of PowerPoint and video. Attendees will learn how to use positive reinforcement techniques to train dogs to resist distractions. Distraction proofing is part of training behaviors to fluency, and has traditionally been done using aversive techniques but can all be done with positive reinforcement.. Rather than set a dog up for failure, and then “correct” them, it is more effective to set the dog up for success and reinforce them.
Thoughtful introduction of a variety of distractions (visual, auditory, olfactory, and tactile) allows the trainer to develop more fluent and robust behaviors. We will discuss the different types of distractions that dogs face in the environment (visual, auditory, olfactory, and tactile), how and when to use distractions as reinforcers, and how to devise strategies to isolate components of complex distractions. Each component can be trained separately and then recombined for increased difficulty. We will discuss strategies for incorporating distraction proofing into training classes, and show video examples of games and exercises to use when training in groups or alone.
Sunday, October 16
Hands-On Workshop (8:30 a.m. - 12:00 p.m.)
Click a Chick #5
So you think you are a great dog trainer? You have faith in your abilities to work with any dog presented to you. But…what if the animal presented to you was a bit different? Say, with a beak, feathers and the ability to fly away from you? It's time to think outside the dog.
How's your timing? Eye hand coordination? Basic capturing and shaping skills? No matter what kind of training you do, your thumb to button mechanical skill can always use some practice. Trainers do not have bad (or good!) chicken training habits because they've never trained a chicken before, thus avoiding the baggage often taken to dog training workshops. So come on, trade fur for feathers during a Click a Chick workshops.
Here is your opportunity to experience poultry in motion with Terry Ryan and learn the basics: timing, criteria and the rate of reinforcement.
9:00 a.m. - 10:30 a.m. (Concurrent Sessions)
Solving the Mystery: Taking a History (INT)
Learning Objectives:
- To learn interviewing techniques and skills that are vital to acquiring useful information during the history-taking process.
- To understand and implement the “silent skills” of observation and body language in order to decipher underlying issues and to put clients at ease and encourage them to open up and share information freely.
Description of Presentation:
The history-taking aspect of working with behavioral issues is akin to solving a mystery. Bits and pieces of information gathered during the interview process will yield clues that allow the behavior consultant to better define triggers, hone in on problem areas, and develop appropriate solutions. This seminar focuses on specific ways the history-taking process can be made more productive and efficient.
Topics include the pros and cons of advance questionnaires, and tips on how to make them more effective; how observational skills can be used to gather unspoken yet vital information; and how to use your body language and voice to put clients at ease. You will watch video of real clients being interviewed, and see how specific techniques are used to acquire useful information that might not have otherwise been offered. You will participate in the ever-popular video game, “Catch the Trainer’s Mistakes!” and practice an exercise that demonstrates the effects of body language and attitude when interviewing clients. You will leave this fun-filled, information-packed seminar with new and improved history-taking skills that you can try out right away with your clients.
Agreement Among Professionals' Visual Identification of Breeds of Dogs and Relationship to DNA Identification (SCI)
Learning Objectives:
- How reliable (that is, how often do people agree) is visual identification of breed composition of mixed breed dogs?
- How often does visual identification of mixed breed dogs match DNA breed identification?
- Self assessment of how you visually determine what breed a dog might be.
Description of Presentation:
Dr. Voith will report on her Breed Identification Study. She interviewed over 900 people who were involved in dog related activities including animal-shelter directors, veterinarians and dog trainers in testing the reliability of identifying mix breed dogs.
Participants viewed video-clips of the same 20 mixed breed dogs. They were asked if they thought the dog was a purebred or a mixed breed and what they thought was the most predominant breed. Rarely did more that 50% of the respondents' visual identifications match any DNA breed identification of specific dogs. For more than ½ of the dogs, less than 50% of the respondents agreed upon the predominant breed of a dog, but often that breed was not reported in the DNA analysis.
The power point presentation or video-clips used in this session will not be available for distribution. Distribution of this material could prevent the data from being published in a scientific journal. So, come on in! Or you will have to wait for a subsequent published paper.
From Clumsy to Competent: Teaching Mechanical Skills (TD)
Learning Objectives:
- Identify important skills for handlers.
- Design a training plan to teach mechanical skills to handlers.
Description of Presentation:
For most of us, training the dogs is straightforward, but the people? Oy! This presentation will will focus on how to teach the human side of the equation. Training is a mechanical skill, and all the rules of learning apply to humans as well as to dogs.
We will discuss several important skills that handlers need, like food delivery, leash handling, body awareness, etc, and how to break specific skills down and teach them step-by-step. Most importantly, attendees will learn how to focus on teaching the handlers what we want them to do in positive, specific terms, rather than focusing on what we want them not to do. We will discuss general principles of teaching non-verbal skills to people, and how to apply many of the same techniques we use in training dogs, such as shaping, and targeting. We will also discuss tips and tricks, such as using creative visual aids to help handlers succeed. Videos will show examples of several exercises being taught and applied in a classroom and real world setting.
Inter-Active Workshop (9:00 a.m. - 12:00 p.m.)
Your Web Site, Email, and Social Media: How to Improve Your Online Presence
Do you have a web site? A Facebook page? Have you ever tried using Twitter for your business but are still trying to figure that out? If so, then this session is an absolute must for any dog trainer wanting to better understand and improve their online professionalism.
There are over 20,340,000,000 web pages online today. It is vital to any dog training professional that they ensure they possess a well-designed web site, utilize a professional newsletter, and understand the proper and effective use of social media tools.
Chris will explore, in practical, down-to-earth, and non-technical language the specifics of making your training web sites more professional, how to properly design and manage regular email newsletters to your clients, and the best-practices for using Facebook and Twitter to market your business.
Live-Demo Workshop (9:00 a.m. - 12:00 p.m.)
K9 Nose Work® for the Shelter Environment #3
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| Photo credit: ©NACSW™ |
During the workshop participants will learn the steps necessary for getting dogs and staff started with K9 Nose Work®. The presenters will work with a variety of shelter or fostered rescue dogs to demonstrate the skills necessary for successful and safe implementation of K9 Nose Work®.
Attendees will have the opportunity to observe multiple dogs and learn from the founders of the sport how to safely layout parameters for implementation. Observation is an essential element of the K9 Nose Work® program.
K9 Nose Work® is an easily implemented enrichment activity. Attendees will learn the basics of K9 Nose Work so they can go back to their shelters, rescue organizations and training groups to implement the skills learned.
Live-Demo Workshop (9:00 a.m. - 12:00 p.m.)
Feisty Fidos® #3
Owning an aggressive dog is very disturbing to owners. It can also be a difficult problem to resolve. People are embarrassed and do not know what to do when their dog is lunging at another dog. Consequently, many of these dogs are isolated from other dogs for the rest of their lives, surrendered to shelters, or euthanized.
Over the past decade, Pia has seen an increase in the number of dog-to-dog aggression cases. Why is there an increase? Can these dogs ever be re-introduced into the canine community? Is this what the owner really wants, or do they just want to be able to take their dog into public with some confidence that fights will not occur?
Obviously, these dogs cannot go into our main stream classes since they can be a disruption to other dogs and people. The client may be embarrassed by the way the dog is behaving and drop out, or the learning process may be inhibited as a result of the arousal and stress level of the dog. It is our job, as trainers, to help these clients find a way to help their loving pet in order to avoid relinquishments to shelters. These dogs are typically emotionally and physically stretched beyond what the average dog owner will ever understand. They need our help! If we do not give them guidance and proper outlets, the chances of these dogs living their lives in solitude increase.
If you conduct a reactive dog class or are thinking about introducing one into your programs, you will want to attend this workshop. Pia has been conducting Feisty Fidos® classes for over 12 years, with great success. This workshop will give you an opportunity to watch and learn as Pia demonstrates some of the exercises taught in her classes with dogs that are "feisty". There will be plenty of time to ask questions and gather new ideas.
10:45 a.m. - 12:00 p.m. (Concurrent Sessions)
A Trainer-Shelter Partnership-How Can Trainers Do More for Dogs in Shelters? (TD)
Learning Objectives:
- Understand humane guidelines for dogs in shelters and kennels, how to recognize stress and distress and inhumane conditions.
- Recognize and see in detail quick, highly-transferable reward-based methods to teach shelter dogs to perform for potential adopters.
- Learn what environmental factors are important in keeping kenneled dogs comfortable.
- Business growth through volunteering and offering dog training with local shelters.
Description of Presentation:
This workshop covers the importance of achieving and maintaining quality of life for dogs in shelters, and how trainers, by volunteering just a small portion of their time, can help. Training, behavior modification programs, mental, behavioral and emotional stimulation for shelter dogs will be covered.
With more shelters holding dogs for longer periods than ever before, and more problematic dogs, never has it been more important for dog trainers to contribute their expertise. Any kennel-stay over two weeks in length is considered long-term kenneling, and it is after two weeks that many dogs will start to deteriorate due to the ill effects of the kennel environment—even in the most modern kennels with the best staff. Without proactive help (and sometimes despite of) and the combined efforts of trainers and shelter personnel, dogs that start out as behaviorally healthy can develop anxious, neurotic, problematic, and sometimes aggressive behaviors, and deteriorate to the point that keeping them kenneled may be inhumane.
This workshop will outline dog training exercises and simple, succinct behavior modification exercises to not only improve the behaviors and adoptability of shelter dogs, but hopefully stave off stereotypies and other negative effects of long-term kenneling. At the same time, handling and working with shelter dogs can improve the skills and timing of even the most experienced trainer.
To Socialize or Not to Socialize? (SCI)
Learning Objectives:
- Define socialization as it relates to both puppies and adult dogs
- Discuss current research on socialization, including the role of genetics in a dog’s behavioral development and expression.
- Understand how socialization can backfire, and how to avoid this with your own clients.
Description of Presentation:
Socialization is a term that is used extensively in the dog training world. How much is actually known about socialization? What other factors play a role in the development in a dog’s behavior? What are ways that socializing a dog can make behavior worse rather than better? This lecture will explore what is known about dog socialization, proper and improper ways of socializing a dog, as well as myths and misconceptions behind this practice.
Generating Great Press, Even When They're Against You
Learning Objectives:
Trainers will learn how:
- To maximize local and national media opportunities.
- To understand the effects of technology and social media on today’s ever-changing news industry which underscores the increased necessity of staying on message.
- To pitch compelling stories and events such as APDT’s National Train Your Dog month to establish themselves as content experts.
Description of Presentation:
Animals and their welfare have long evoked diverse passions that spark controversy, debate, and even protest. Today, a slow economy, technology and the Internet have stimulated an evolution in traditional print and television news media that has direct implications for training professionals as they publicly navigate contentious issues like training, breeding, business, extremism, and the law. As networks try to make up for lost ad revenue and journalists struggle to maintain reporting standards, these unprecedented changes along with new social media, mean training professionals have more opportunities, and potential pitfalls, than ever to spread knowledge and passion-filled messages.
Personal successful and not-so-successful video examples from local and national interviews will provide steps to position trainers to get noticed. We’ll explore what can happen when the “just hit re-tweet” power of today’s often sloppy, rush-to-judgment, and intrusive reporting, along with the blurring of the lines between news and opinion shows, are combined with the speed and reach of the Internet. These tips will help attendees be more successful garnering favorable media attention they seek. We’ll also cover how trainers can boost business by successfully marketing the APDT’s National Train Your Dog month.
1:00 p.m. - 2:30 p.m.
Closing Session
From Baghdad with Love: The Story of a Dog Named Lava
