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Using Twitter for Marketing and PR

Registration will close at midnight (EST) the day before the actual webinar.

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Date: April 18, 2013
Time: 2:00 - 3:30pm ET
Cost: $25.00 for Members
$55.00 for Non-Members
Target Audience: Beginning Trainer, Intermediate Trainer, Advanced Trainer, Non-Trainer
Registration: Purchase Online

Using Twitter for Marketing and PR

You can say a lot in 140 characters! But what is Twitter, how does it work, how can you use it? Discover the techniques and strategies to effectively leverage the power of the tweet. Join APDT and presenters Tierra Bonaldi and Evan Filler of The Impetus Agency as we discuss everything you need to know to create a Twitter page, market your company, and gain followers. Learn when, what, and how to Tweet and so much more.

Learning Objectives

  • Learn how to create a Twitter page for your business
  • Learn how to navigate Twitter
  • Learn how to craft an effective Tweet
  • Learn how to effectively promote your business and gain followers

Presenter Information

The inspiration behind Impetus, Tierra Bonaldi plays a critical role in guiding the agency and overseeing strategy development for its clients. Tierra's relentless energy, combined with her ability to motivate, is what has helped Impetus evolve to the force it is today.

As the Social Media Manager at the Impetus Agency, Evan Filler is responsible for the quality of all social media/online communication. His passion for new media and marketing strategy helps him lead the agency's social media team in creating engaging campaigns that achieve goals and exceed expectations.

In addition to his role at Impetus, Evan has been a guest lecturer at the University of Nevada and has spoken at several conferences on the every-changing world of social media. His work has been mentioned on hundreds of blogs and in various traditional publications, including USA Today.



It is assumed that attendees of this seminar:


  • Have little to no experience with Twitter
  • Do not have an account or have just recently begun using on or are not yet using all features of Twitter


Continuing Education Units (CEUs)

  • CCPDT: 1.5 CEUs
  • IAABC: 1.5 CEUs
  • KPA: 1.5 CEUs
  • IACP: 1.5 CEUs


  • For Registration questions contact Alicia Reynolds, Director of Operations at

Contact Information

Phone: 1.800.PET.DOGS

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